Ian Leonardo M. Santos, CMC®, is a distinguished sales leader and educator whose expertise is formally recognized by his Certified Management Consultant designation. This credential validates his advanced proficiency in strategic advisory, organizational development, and performance optimization, which he applies as the Founder and Managing Consultant of his own training and consultancy firms.
His consulting practice is built upon an exceptional three-decade corporate career, where he held senior leadership roles such as Country Manager, Sales Director, and VP of Sales & Marketing for multinational giants including Coca-Cola, Colgate-Palmolive, and Sanofi, across diverse industries and international markets.
Beyond his executive experience, Ian has established himself as the preeminent voice for sales excellence in the Philippines, recognized as the nation’s #1 Sales Influencer. He leverages his certified consulting skills and firsthand industry knowledge to fulfill his mission of elevating Filipino sales and leadership to world-class standards.
This is realized through his training programs, his role as a Global Master Trainer, and his pioneering initiatives like the SALES 50 recognition program. His unique blend of certified consulting methodology, extensive C-suite experience, and influential thought leadership positions him as a transformative figure dedicated to developing both individuals and the professional sales community at large.
His Motivation to Pursue CMC
“To enhance my skills with global standards in consulting.”
How He Prepared and the Biggest Challenge
“Ensure that I give full time and attention to the sessions, and do a personal reflection after each session. Time management was perhaps the most challenging part, but thankfully was able to work around the schedule of the sessions alongside my consulting and training practice.”
Benefits He Experienced After Becoming a CMC
“Personally it gave me more confidence that I am equipped to provide value to others. Professionally, it gave me and my practice more credibility.”
How the Credential Enhanced His Credibility and Opportunities
“Being certified as a consultant with the CMC credential provides your clients assurance and peace of mind about the quality of work that you do. It has also helped me gain more referrals compared to when I did not have the CMC seal.”
His Message to Future CMC Candidates
“There is always room to take your consulting practice to the next level. CMC wil provide that confidence and credibility that will set you apart in the eyes of clients.”
